Once you launch a campaign, our software starts tracking the CTR and conversion rates of the banners that are rotated on Publishers’ websites. Once a sufficient amount of data has been collected, Epom Market automatically sets higher priorities to the banners that show better results. Automatic optimization works on both the campaign and the banner level, ensuring the campaigns and banners which show the best results are displayed more often.
Epom Market provides all Advertisers with real-time feedback on how well their ad campaigns are performing. It’s exceptionally easy to see which campaigns and banners have the best CTR or conversion rates, which regions are most responsive to your advertising, and how your budget is being spent. Advertisers can set-up custom dashboards to display the stats and analytics that they are most interested in, see stats with hourly granularity, and determine the effectiveness of their ad operations immediately.