Apus Case Study: Tactics to increase app installs
APUS is a powerful Android launcher that makes phones run faster and increases their overall performance. It allows users to customize home screens with gorgeous themes and wallpapers for free, manage and install apps, games and files, save battery power, and meet people around who are using Facebook.
APUS, the #1 utility publisher in China, was looking for ways to expand their app audience and gain loyal users while maintaining a strict cost per acquisition. Epom helped APUS run large-scale mobile user acquisition and retention campaigns on 23 international markets.
Epom launched international app install campaigns that were continuously optimized based on user retention
and the overall return on investment. To diversify and engage the developer's most valuable potential user
base, we also enriched mobile ad campaigns with custom smart banners produced by our in-house studio.
We used dynamic optimization to ensure that every time an Android user saw a banner the message would be personalized.
When we tracked a visit from an old Android device, we showed a message offering to make the phone faster. For users with new devices we offered wallpapers, themes for Android and interface management features.
This approach helped us scale the ad campaign internationally while maintaining localization and attracting new traffic sources. We helped APUS expand on all markets they were targeting.
“Epom Ad Agency team is amazing to work with. We challenged them with a task of creating a
performance-driven ad campaign on a global scale. Epom Ad Agency helped us reach one of our lowest CPIs
while keeping the traffic quality high. Always knowledgeable and friendly, I never once doubted their
ability to deliver.”
Angie Lee, Global Strategic Partnerships
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