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16aug 2016
Best 'Related Post' Link Placements Best 'Related Post' Link Placements

Links to other posts on your website provide an excellent opportunity for improving the efficiency of your monetization campaign. By helping your readers discover more content on your site you increase the number of page views, which leads to more ad impressions and clicks. In a nutshell, this means you can increase your revenue with the same amount of unique visitors.

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30may 2016
Main Menus that Kindle Your Readers' Interest Main Menus that Kindle Your Readers' Interest

How do you make a menu that drives the readers to explore your website? In search of the answer to that question, one should definitely start with usability and responsive design. Of course, choosing what's right for your website and readers is no easy matter, so A/B testing will most probably come in handy. Looking at the way world-famous media companies treat their menus will definitely be useful for news website owners.

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17may 2016
Evaluating UX Optimization with A/B Testing Evaluating UX Optimization with A/B Testing

Guessing costs a lot, especially when it comes to user experience and site monetization. There is ample evidence suggesting that even minor improvements can impact user experience and conversion rates. This is why choosing the right ad format, button color, or menu type can result in more pageviews, higher CTR, as well as increased sales or conversion rates. However, the question of how exactly you can make the right choice still stands.

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19feb 2016
Starter guide to CPM, CPC, and CPA for publishers Starter guide to CPM, CPC, and CPA for publishers

Explore how CPM, CPC, and CPA models work to find out which monetization strategy best suits your inventory. Of course, publishers are generally familiar with these terms, but you need to go beyond definitions to turn your website into a streamlined online business. Specifically, you'll benefit from understanding how the choice of a particular monetization strategy influences the way you optimize your website.

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06feb 2016
Ad Placement Tips for a Successful News Website Ad Placement Tips for a Successful News Website

When it comes to CPC and CPA inventory monetization, there is always a way to earn more. Experimenting with various ad placement patterns and formats is the most straightforward method of increasing the campaign efficiency for publishers. In a nutshell, site owners and webmasters need to discover the combination of ad units that works best for their audiences.

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30jan 2016
Going Mobile: Ad Optimization Tips Going Mobile: Ad Optimization Tips

Optimizing for mobile is a big step towards higher revenue. With more people using smartphones and tablets as primary tools for online content consumption, mobile devices turn into valuable sources of traffic. Moreover, mobile friendliness is indispensable to decent user experience, because your audience expects your site to look good on every screen.

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09jan 2016
A Simple Guide to Measuring Incremental Revenue A Simple Guide to Measuring Incremental Revenue

Incremental revenue is a powerful instrument for decision-making in digital marketing. It is easy to measure and intuitive, as it links particular decisions to actual revenue. Moreover, incremental revenue growth is a strong indicator of campaign success. These features make it invaluable for marketers who need to optimize their budgets by focusing on result oriented tactics and channels.

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