04nov 2016

Ad:tech New York 2016 Recap

Ad:tech New York 2016 Recap

Our long-awaited journey to Ad:Tech New York 2016 has lived up to the highest expectations from the exhibition - over 5,000 innovators and digital marketing practitioners gathered in the Javits Center of the NYC to sum up the results of 2016 and strategize for the upcoming year. Epom is honored to have been a part of this buzzing event.

Our team members attended the show to reunite with our customers and build new partnerships within the ever growing online advertising industry. One of the hottest digital marketing trends for the upcoming year is definitely programmatic. The vast majority of fellow experts we've talked to during Ad:Tech New York stated that their respective companies are planning to increase programmatic media buying budgets and were excited to learn about Epom's latest updates on such widely recognized products as Epom Market and Epom Ad Server.

Our recent update of Epom Market introduced new ad format - video rich media - and by far we can tell it was a huge success among the both advertisers and publishers, as our partners and prospects alike gathered around the booth to learn more on this extremely lucrative feature.

Another novelty product presented at Ad:Tech was Epom Ad Server Universal Account, which turned out to be of particular interest to our fellow ad networks. Intuitive interface and the ability to track both ad serving and affiliate tracking within a single account - are just a few innovative features we've showcased in New York.

Epom would like to take this opportunity to thank everyone who's had time to visit our booth and chat with our team. It's been our pleasure to meet you in person and exchange ideas. Looking forward to connecting with you again at Affiliate World Asia (5-6 December, Bangkok, Thailand).

To schedule a meeting with our team at Affiliate World Asia please fill out the form. Can't wait to see you in Bangkok!