The Epom Market DSP rolls out its third big release and native ads are included
The Epom Market DSP announces its third big release that will allow media buyers to run native ad campaigns, set up deeper targeting and benefit from one of the fastest analytics in the industry.
During the last two years, marketing budgets that were invested in programmatic have steadily gone up. According to eMarketer, $31billion (84.1%) of mobile display ad dollars were transacted programmatically in 2018. Last year the total number of programmatic video ad spendings have already surpassed $23 billion (81%).
This massive interest in programmatic media buying is reasonable though. The traffic purchased from demand-side platforms is easier to access, better targeted and transparent for media buyers. Today with only one DSP in the toolbox, advertisers may reach millions of users all around the world.
Let's check out the main improvements which the Epom Market DSP has brought into action with the release 3.0.
Native ads are now available
After the new release, all DSP users received an opportunity to set up a customized desktop, mobile and in-app native ads. This ad format ensures higher performance as well as a non-intrusive user experience.
The platform offers a variety of options for designing your native ads. For example, you may choose the size and width of ads and also create custom texts or download images to be displayed on them. You can also set up how and how often ads appear on the user's screen. The ability to run native ad campaigns through a DSP is a big step forward for media buyers.
To start running native ads choose 'NATIVE' when switching from the ad campaign settings to the setup of creatives.
New targeting options for a more accurate setup
OS Version targeting
A new OS version targeting feature will improve your ad campaigns performance while also cutting down on ad spendings. The ability to target a specific OS version is crucial for promoting applications made for the newer operating systems. It ensures a positive outcome of all performance-based campaigns as different operating systems may drastically affect conversions.
Mobile Carrier targeting
In performance-based advertising, the ability to target specific mobile carriers may have a significant influence on conversions. The Epom Market DSP carrier targeting guarantees that your ads will reach the most relevant audience. You will find this targeting criterion when setting up your ad campaign via Campaigns ---> "Targeting Options"
Other handy updates of the platform
This recent release also included a bunch of smaller useful DSP upgrades developed to help media buyers gain a better control over their advertising activities:
- Real timestamp for conversions
- Improved frequency capping
- CIDR notation in the IP filter added
- Mobile device type detection based on the user agent
- Full billing URL support for Open RTB 2.5
All aforementioned updates are already available on every Epom Market DSP account.
Don't have an account yet? Then sign up here and start driving conversions to your performance ad campaigns within minutes.previous post next post