Read the latest news on digital advertising, technology and new features to implement in your marketing strategy | Page 2
In the interview with Anastasia Pasechnik, Head of Mobile Advertising at Epom Market, we speak about native ads, transparency, ad performance and user-focused approach in digital advertising.
Epom is heading to one of the biggest events dedicated to mobile industry - Mobile World Congress in Barcelona. We look forward to meeting everyone in person at our booth!
Epom team is heading to Las Vegas to attend Affiliate Summit West and meet colleagues passionate about performance marketing and monetization.
This year the whole advertising ecosystem was attacked by the splash of fraudulent traffic and inventory reselling. In May The IAB Tech Lab launched Ads.text project to prevent counterfeit impression serving and domain spoofing. Epom Market team decided to join the IAB initiative as we found it crucial for the future of online advertising.