GMIC Beijing 2016 Recap

We are really excited about our first visit of GMIC Beijing and would like to tell you more about this experience. The conference took place from 28 April to 2 May 2016.

It went far beyond our expectations. More than 50,000 people from all over the world, 50 conference tracks, 3,000 speakers - all dedicated to the common goal - to enlarge and share the knowledge in the field of mobile technologies.

"Asia has opened doors to its digital market. For us it was a great chance to connect with major Chinese companies and extend the presence of our ad networks in that region", said Igor Korobka, Epom Senior Sales Manager. The conference was huge, extrapolate, innovative and truly global. We were mostly interested in two summits, such as Going Global and Mobile Marketing since they dealt with our field of knowledge. Going Global Summit made an emphasis on the most effective ways of monetization while Mobile Marketing Summit was split into several blocks concerning technological innovations, multi-screen world, attitude to the customer and plans for the next 10 years. We've also visited the Smart Life Summit where speakers conveyed an idea of mobile internet revolution that is getting into all aspects of life.

All in all, we explored new relationships, discussed a lot of top-of-mind issues and learnt from industry leaders. We know where we are going and are ready to face challenges of the fast-paced mobile world.

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