Epom Market DSP Rolls Out New Handy Features for Self-Serve Programmatic Advertising
Epom's Product Manager Dmitrii Chebakov reflects on the recent release for Epom Market DSP and explains how newly added features will elevate your programmatic advertising.
This week our team enhanced the Epom Market DSP with a few remarkable features to help our users handle their ad activities better. While working on them, we have processed tons of analytics and user's feedback. The new release brought to reality both significant changes and useful improvements.
Let's walk through the major features so you could understand their real value for your self-serve advertising with Epom Market DSP.
Build your own Creative Library
Now DSP users can build and store creatives in their own "Creative library". The feature of "Massive banner upload" allows adding a set of 25 files to the library at a time. It helps organize an unlimited amount of ad creatives by keeping them in one place.
All new images will be stored at Epom Ad Server for free. So whether you are working from the office, your personal laptop or mobile phone, your creatives are always at your fingertips.
Get the most of your video advertising
Video ads remain one of the best-performing ad formats in digital space, so we couldn't stand aside. The 2018 IAB survey on video ad spends shows that over the half of media buyers are planning to increase digital and mobile video budgets in the next 12 months.
Given that, along with desktop, mobile, in-app and pop traffic, we have unlocked access to the video inventory from world's best SSPs. To kickstart the programmatic video ad campaign, the user has to add VAST or VPAID tag when setting up a particular video ad campaign.
Enjoy an even more handy interface
This time we also paid close attention to improving the DSP UX. We put all the crucial data, statuses, and activities on the surface. The user can measure the overall picture of ad performance by a quick look on the screen.
One of our media buyers Alex, kickstarts around 5 to 8 ad campaigns per day. In general, he has to handle over 400 active ad campaigns daily. Luckily, with an updated Epom Market DSP account he can seamlessly deal with that. Our platform is designed in a way to make even the minimal changes in ad performance noticeable.
In addition, we have reduced the number of steps needed to kickstart an ad campaign. Upgraded DSP accounts are well-designed and easy-to-navigate. Even if you are seeing the interface for the first time, you'll handle the functionality with ease. We are sure that advertisers will enjoy this to the fullest!
Copy all ad campaign creatives in just one click
This is a small feature to save a lot of time for our users. It allows to copy-paste your ad campaign as many times as you need with all the banners attached.
Target any versions of mobile devices
The new device targeting option covers more precise ad campaign settings by including/excluding specific devices from your ad campaigns. Choose any version of the device you want to target and include it to your ad campaign in the targeting options tab. With Epom Market DSP you can hit owners of iPhone XS Max, Samsung Galaxy S9, or any other newly released smartphones with your enticing ads.
All in all, the updated Epom Market DSP account eliminates unnecessary manual work to help our users focus on their job. One of the most significant developments is the ability to run global video ad campaigns with access to the world's best video SSPs. Of course, we are not going to stop here. At this time our team is gearing up to make native advertising possible. The new updates are yet to come, so stay tuned!
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