The Highlights of iGaming Super Show 2016
iGaming Super Show is over and it was nothing else than awesome. The event took place in Amsterdam on June 7-10. There were 4 intense days of knowledge sharing, networking, fun, and lots of opportunities.
This year, iGaming focused on highlighting gaming industry inside and out that was valuable for both businesses and affiliates. Expo floor with more than 120 stands combined affiliate networks, software vendors, media, and other industry-related companies. There were tracks dedicated to the strategies of player acquisition, payment solutions, and gaming industry itself with its regulations and unique business environment.
The Epom Market team, which was the first time at iGaming event, admitted that there was a great atmosphere for meet up. Our team was mostly interested in Player Acquisition Strategies and Amsterdam Affiliate Conference events as they mostly overlap with the directions of our development at the moment. Igor Korobka, Epom Senior Sales Manager, mentioned that Minter Dial, the chairman of Player Acquisition conference, made it super informative. He selected perfect speakers who focused on the need of programmatic advertising, the rise of ad-blocking, social media campaigns management, and television advertising.
The story of Luke Cotton from Digital Fuel Marketing was the most remembered for our team as he touched the subject of in-app advertising and app optimization in gaming industry that is a key to success in mobile society. This topic is of high importance for us because Epom Market has recently developed a new product — Epom Affiliate Network — that provides 800+ high-paying mobile offers to meet the needs of affiliate marketers, merchants, and networks.
We were really impressed with the scope of topics that was covered during the 4 days and are ready to implement the gained knowledge to dig into mobile industry and gaming in particular. It was great to seeing our old friends and making new ones. We look forward to seeing you at Affiliate World Europe conference that takes place in Berlin on July 18-19.