App Promotion Case Study: Gardenscapes
Gardenscapes allows you to be a part of a breathtaking garden adventure. Users are able to restore and decorate gardens, as well as enjoying the company of amusing in-game characters. Gardenscapes is free to play, although some in-game items can also be purchased for real currency.
Gardenscapes, the most downloaded game in Southeastern Europe, was looking for ways to get more avid gamers and maintain the steady user growth. By partnering with Epom Ad Agency, the Gardenscapes team was interested in to boosting app installs by running deeply targeted ad campaigns.
Epom growth managers analyzed the app and discovered the bottlenecks in promotion strategy and defined the major growth points. They created content specifically tailored for Gardenscrapes target audience, while also building player anticipation with eye-catching graphics and using rewarded video as the major growth booster. Epom Ad Agency helped to decrease the user acquisition cost by 60%, and boost the number of installs to 10k/day with the rewarded videos and engaging creatives.
After A/B testing, the Epom team chose the rewarded video as the main app promotion tool. With their own exclusive SDK & DSP traffic and advanced targeting options, they chose a very similar audience to the current paying app users. They used rewarded videos to attract a higher percentage of relevant players, which resulted in 26% more app installs in just 7 days of app promotion.
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