App Promotion Case Study: Gardenscapes App Promotion Case Study: Gardenscapes

App Promotion Case Study: Gardenscapes

September 11, 2018  |  7 min read  |  by Epom
facts facts for mobile Key Results

Challenge


Gardenscapes, the most downloaded game in Southeastern Europe, was looking for ways to get more avid gamers and maintain the steady user growth. By partnering with Epom Ad Agency, the Gardenscapes team was interested in to boosting app installs by running deeply targeted ad campaigns.

Key Results


Epom growth managers analyzed the app and discovered the bottlenecks in promotion strategy and defined the major growth points. They created content specifically tailored for Gardenscrapes target audience, while also building player anticipation with eye-catching graphics and using rewarded video as the major growth booster. Epom Ad Agency helped to decrease the user acquisition cost by 60%, and boost the number of installs to 10k/day with the rewarded videos and engaging creatives.

Solution


After A/B testing, the Epom team chose the rewarded video as the main app promotion tool. With their own exclusive SDK & DSP traffic and advanced targeting options, they chose a very similar audience to the current paying app users. They used rewarded videos to attract a higher percentage of relevant players, which resulted in 26% more app installs in just 7 days of app promotion.



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