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Optimizing for mobile is a big step towards higher revenue. With more people using smartphones and tablets as primary tools for online content consumption, mobile devices turn into valuable sources of traffic. Moreover, mobile friendliness is indispensable to decent user experience, because your audience expects your site to look good on every screen.
Incremental revenue is a powerful instrument for decision-making in digital marketing. It is easy to measure and intuitive, as it links particular decisions to actual revenue. Moreover, incremental revenue growth is a strong indicator of campaign success. These features make it invaluable for marketers who need to optimize their budgets by focusing on result oriented tactics and channels.