Get insightful tips from the experts & boost your marketing and monetization outcome | Page 3
Desktop ads can still bring you high payouts: discover new ways and practical tips on how to earn more with your desktop monetization. Nowadays, most industry players consider desktop ads obsolete or even outdated. This tendency seems quite reasonable in our fast-moving world with its global digitization and information glut. On the other hand, the latest marketing surveys have shown that it is too early to write desktop advertising off. Below we are going to find out why.
Links to other posts on your website provide an excellent opportunity for improving the efficiency of your monetization campaign. By helping your readers discover more content on your site you increase the number of page views, which leads to more ad impressions and clicks. In a nutshell, this means you can increase your revenue with the same amount of unique visitors.
How do you make a menu that drives the readers to explore your website? In search of the answer to that question, one should definitely start with usability and responsive design. Of course, choosing what's right for your website and readers is no easy matter, so A/B testing will most probably come in handy. Looking at the way world-famous media companies treat their menus will definitely be useful for news website owners.
Explore how CPM, CPC, and CPA models work to find out which monetization strategy best suits your inventory. Of course, publishers are generally familiar with these terms, but you need to go beyond definitions to turn your website into a streamlined online business. Specifically, you'll benefit from understanding how the choice of a particular monetization strategy influences the way you optimize your website.
When it comes to CPC and CPA inventory monetization, there is always a way to earn more. Experimenting with various ad placement patterns and formats is the most straightforward method of increasing the campaign efficiency for publishers. In a nutshell, site owners and webmasters need to discover the combination of ad units that works best for their audiences.