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Explore how CPM, CPC, and CPA models work to find out which monetization strategy best suits your inventory. Of course, publishers are generally familiar with these terms, but you need to go beyond definitions to turn your website into a streamlined online business. Specifically, you'll benefit from understanding how the choice of a particular monetization strategy influences the way you optimize your website.
When it comes to CPC and CPA inventory monetization, there is always a way to earn more. Experimenting with various ad placement patterns and formats is the most straightforward method of increasing the campaign efficiency for publishers. In a nutshell, site owners and webmasters need to discover the combination of ad units that works best for their audiences.
Optimizing for mobile is a big step towards higher revenue. With more people using smartphones and tablets as primary tools for online content consumption, mobile devices turn into valuable sources of traffic. Moreover, mobile friendliness is indispensable to decent user experience, because your audience expects your site to look good on every screen.
Incremental revenue is a powerful instrument for decision-making in digital marketing. It is easy to measure and intuitive, as it links particular decisions to actual revenue. Moreover, incremental revenue growth is a strong indicator of campaign success. These features make it invaluable for marketers who need to optimize their budgets by focusing on result oriented tactics and channels.