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02june 2016
Epom at iGaming Super Show 2016 Epom at iGaming Super Show 2016

We will be attending iGaming Super Show, the largest event of the year dedicated to the gaming industry. The event will take place in the city of Amsterdam on June 7-10. Over the course of four days, the attendees will get the insights of player acquisition, affiliate marketing, regulation and compliance, and finance-related topics to gambling industry. It's a great opportunity for players in the field to expand their business.

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30may 2016
Main Menus that Kindle Your Readers' Interest Main Menus that Kindle Your Readers' Interest

How do you make a menu that drives the readers to explore your website? In search of the answer to that question, one should definitely start with usability and responsive design. Of course, choosing what's right for your website and readers is no easy matter, so A/B testing will most probably come in handy. Looking at the way world-famous media companies treat their menus will definitely be useful for news website owners.

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17may 2016
Evaluating UX Optimization with A/B Testing Evaluating UX Optimization with A/B Testing

Guessing costs a lot, especially when it comes to user experience and site monetization. There is ample evidence suggesting that even minor improvements can impact user experience and conversion rates. This is why choosing the right ad format, button color, or menu type can result in more pageviews, higher CTR, as well as increased sales or conversion rates. However, the question of how exactly you can make the right choice still stands.

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