Check out Epom Market blog to discover the latest company news, industry insights, and valuable tips on digital advertising and traffic monetization
Choosing the right ad format, button color, or menu type can result in more pageviews, higher CTR, as well as increased sales or conversion rates. However, the question of how exactly you can make the right choice still stands.
We are heading to the major industry conference in Asia — GMIC Beijing 2016. Epom Market team will learn from industry leader and present two our prosperous products, such as Epom Market and Epom Affiliate Network, to the Asian region.
During the annual event, the Epom Market team met with clients and interested parties to introduce a new product — Epom Affiliate Network. The product was developed and introduced to meet the growing demand for a convenient way to conduct affiliate marketing activities from our advertisers and publishers.
Explore how CPM, CPC, and CPA models work to find out which monetization strategy best suits your inventory. Of course, publishers are generally familiar with these terms, but you need to go beyond definitions to turn your website into a streamlined online business. Specifically, you'll benefit from understanding how the choice of a particular monetization strategy influences the way you optimize your website.
When it comes to CPC and CPA inventory monetization, there is always a way to earn more. Experimenting with various ad placement patterns and formats is the most straightforward method of increasing the campaign efficiency for publishers. In a nutshell, site owners and webmasters need to discover the combination of ad units that works best for their audiences.